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Posts for: April, 2018

The saleswoman does not look very excited about the Trick Lasso, but the boy makes it clear it’s the concession for him, Roy Rogers and Dale Evans Archives, Library and Archives, Autry Museum; T2010-28.
April 10, 2018

Exploring the Roy Rogers and Dale Evans Archives:
My Roy Rogers Lariat Spins Like The Dickens


By Mallory Furnier, Former Special Projects Archivist at the Autry

Beginning in the late 1930s, millions of children watched their hero Roy Rogers thunder across the screen on his intelligent steed Trigger, listened to his radio programs, or later thrilled to his television shows. The excitement of the flickering adventures was contagious for audience members won over by Rogers’ dashing good looks, catchy tunes, and amiable charm. But how could the excitement of adventure be brought home and relived in the comfort of mom and dad’s backyard? Roy Rogers’ marketing... Read more