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Popular Western Imagery
2 Weeks in New Mexico Land of Enchantment, 1939. New Mexico State Tourist Bureau. Autry Library, Autry National Center; 95.38.3 |
Researchers increasingly are turning their attention to the role played by mass-produced visual imagery in identifying and defining the West. Materials containing popular Western imagery, such as travel brochures, advertisements, and postcards, provide important insights into the needs, desires and prejudices of their creators and their consumers, as well as the period in which they were created. The Museum of the American West, supported by the Autry Library, continues to build a strong collection of traditional and ephemeral artifacts related to the imagery that has advertised the American West worldwide.
The colors and symbols of this tourist brochure reveal much about contemporary notions of native inhabitants, leisure, travel, and southwestern landscape.
COLLECTIONS ONLINE
Learn more about the Autry's collections and explore our Collections Online database to see images of the fascinating art, objects, photographs, and documents in our collections.